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"Kek", from "kekeke"/"ㅋㅋㅋ", a Korean onomatopoeia of laughter applied likewise to "LOL", will be the Korean equal from the English "haha". Since this is frequently Utilized in StarCraft matches, Blizzard, Starcraft's developers, decided to reference it in Wow (2004): each time a player on the Horde faction sorts "lol" using the /say messaging